Our mission is to increase our customers’
efficiency and reduce their operational risk by providing
actionable information from the best wireless sensing
and tracking solutions available; and to do so through
long-term partnerships with our customers, providing
access wherever possible to effective solutions that
were previously unavailable to them.
AssetLink Global was
founded by a technology industry veteran with the goal
of widening access to the exclusive capabilities of
very low-cost global satellite asset tracking, monitoring,
and intelligent sensor networks to a broader community
We believe our technology could save lives, or help
small and medium-sized companies compete on a larger
stage creating jobs and prosperity. We strive to make
this possible, and in bringing this capability to a
wider audience, have some meaningful impact on our world.
We seek to help our commercial clients improve their
efficiency, reduce their risk, and become more competitive
in the global marketplace. We seek to help our public
sector clients better manage their resources to improve
their ability to serve the public. As new technologies
become available, we will extend our offerings to bring
those best-in-breed capabilities to our clients to further
improve their ability to serve their customers.
AssetLink Global knows this business. Prior
to forming AssetLink Global, our founder
and staff members invented the technology and wrote
the first business plans for the systems AssetLink uses.
Our founder served as CFO and in other executive Operations
and Business Development roles at a major satellite
builder serving NASA, the US Military and the Intelligence
Community; was General Manager of a division of a major
government telecoms supplier providing GPS tracking
and monitoring via satellite; and previously served
as an advisor to international utilities, financial
institutions, and governments. He co-founded several
startups and worked at NASA and on research teams at
major Universities. Other staff have advised major health
care organizations in operations and management issues,
and designed and built both satellites and a variety
of hardware products in the telecommunications sector.
Always do what is best to solve a customer’s
problem, not what is easiest or most profitable.
- Our solutions must always be usable,
useful, straightforward and provide the desired outcome
in practice. Never put technology over utility.
- Relationships of mutual trust and
respect with our customers and partners are everything.
Always put the long-term relationship ahead of short-term
- Never compromise our ability to adequately
solve a customer’s problem in order to win business.
Never sell an inferior product, or cut prices so far
that we cannot fulfill our commitments.
- Solve a limited set of problems extremely
well. Be open to addressing new customer needs, but
only if we can do it well and without compromising our
- Respect everyone we come in contact
with, no matter their position, perspective, or skillset.
- Your professional integrity is the
most important thing you bring to work every day and
the most important thing you take home with you at night.